Brands and Marketplaces: Minimizing Channel Conflict and Maximizing Data Readiness
Whether you are an aftermarket, OEM, hard parts or other type of company, join SureDone, eBay, SEMA Data Co-Op and E-Motive for a presentation that covers why brands should embrace marketplaces, how to turn channel conflict into channel success and information on how to get your data ready for use by you or your partners on marketplaces.
Included Topics
Roadblocks for marketplace listing and going direct to consumer * Moving your business forward by being on marketplaces * Minimizing channel conflict * Programs available to reduce counterfeiting and own your brand on marketplaces * Who is the SEMA Data Co-Op * The SDC Data Repository * Lessons learned onboarding brands to SDC * eBay’s Reach * Examples of brand success on eBay * How brands can control and own their experience on eBay * Preparing your data for marketplaces * B2C building blocks
Featured Speakers
Dan Tsuchiya, eBay
Brand Strategy and Integration
Jim Graven, SEMA Data Co-Op
Senior Director of Membership
Chris Labatt-Simon, SureDone
Executive Vice President
Andrew Rowson, E-Motive
Managing Director