Improving e-Commerce Search & Sales: Leveraging Structured Data
October 13th, 2021 1pm Eastern
Managing hundreds, thousands, tens of thousands and even millions of products you have for sale on marketplaces and websites is challenging at best. Titles, descriptions, pricing, colors, sizes and if you’re an automotive, motorsports or powersports seller you also have to manage product fitment. “It can be overwhelming!” is probably an understatement.
Join industry leaders in a roundtable discussion of best practices to manage this large volume of e-commerce data, along with conversations about how we can optimize it to help increase sales. And then we’ll have an open time for Q&A of our guests. Not just for auto/moto/powersports sellers!
Managing large volumes of data * Managing product data vs. fitment data * Data quality * Integrating data from multiple sources * Data enhancement * Improving marketplace search results * How data affects buyers * Best practices for data management * What’s coming up (with regards to data) at eBay, SEMA Data and SureDone * “Your topic here” (live Q&A)
Jim Grubbs, eBay Motors
Global Director of Product Management
Gigi Ho, SEMA Data
VP of Operations
Michael Ware, Owner
Collectors Auto Supply
Michael’s background is in operations and project management for a number of software companies. He purchased the Collectors Auto Supply business 5 years ago, and his team have turned it from physical inventory model to a 100% dropship model. The company focuses on hard to find replacement parts for vehicles from the 1920’s to the 1990’s. Michael’s focus is on the technical and data management solutions that run the backend of the ecommerce operation. Away from the business, Michael is an avid mountain biker and skier.
Jason Nadaf, SureDone
Founder and CEO
Chris Labatt-Simon, SureDone
Chief Operating Officer
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